An untraditional Paris gift guide

Books, treats, and places to give

Gift guides have gone from thoughtfully compiled recommendations to pay-to-play marketing schemes meant to drive revenue for the outlets publishing the guides more than they are to be helpful to anyone looking to potentially give a gift during the holiday season.

Amy Odell

of

Back Row

on Substack summed up the shift this way:

…The SEO-driven race to the bottom of media…